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The bid is the price you can sell at, and the ask (or offer) is the price you can buy at. The ask is always higher than the bid, and the difference between them is the spread. So when you buy, you pay the ask, and when you sell or close a buy position, you receive the bid. Both prices update continuously with supply and demand.
EUR/USD is quoted at 1.1050 (bid) / 1.1052 (ask). If you open a buy trade, you enter at the ask price of 1.1052. If you immediately close it, you exit at the bid of 1.1050 — the 2-pip difference is the spread cost.